Some of you might be wondering when there was an army running the #freeBritney campaign, Where did Taylor Is Free pop up from.
Taylor Is Free trending on the eve of 1st November 2020 is because on 22nd August 2019, Taylor Swift has revealed some constrains she was under as part of her ongoing contract with her former record label.
Talking to "Good Morning America", Taylor Swift confirmed She is planning to re-record her existing catalog in order to regain artistic and financial control of her material after her former record label sold it in a reported $300 million deal.
In the same interview, talking to Robin Roberts, Taylor Swift said Lover is her first project that she will own completely. According to reports, Lover has sold a million copies in pre-sales.
She has further added that her contractual agreement with the label will end at the end of 2020, and she is reconsidering recording all her work.
"Yeah, and it's something that I'm very excited about doing, because my contract says that starting November 2020 — so, next year — I can record albums 1 through 5 all over again — I'm very excited about it. ... I think artists deserve to own their work. I just feel very passionately about that."
Taylor Swift was signed by Big Machine in 2006 when she was a teenager and mostly did not know how her career trajectory will be. Taylor Swift has been the staple artist for Big Machine owned by Scott Borchetta, but surprisingly it was sold to Ithaca Holdings, an umbrella company owned by impresario Scooter Braun, two months before Taylor Swift addressed the agreement issues publicly and plans to rerecord.
While Scott Borchetta's on time exit was a nice move as he would have assessed Taylor Swift is big enough to be held back.
Taylor Swift in the same interview said, she was unaware of the deal and the deal is like a "Worst Case Scenario" for me. She has also revealed her intention of buying back her masters from the Big Machine, but the deal was "Intolerable"
She has also addressed her difficulties related to rights over her work in a blog post:
For years, I asked, pleaded for a chance to own my work. Instead I was given an opportunity to sign back up to Big Machine Records and 'earn' one album back at a time, one for every new one I turned in. I walked away because I knew once I signed that contract, Scott Borchetta would sell the label, thereby selling me and my future. I had to make the excruciating choice to leave behind my past.
But it seems time and patience was the best medicine, It is November 1st, 2020, and she is in all her rights to re-record her work, and fans are in immense joy as Taylor Is Free.