Kylie Jenner certainly has a reputation as the social media queen and has over 181.5 million followers and earns a shocking $986,000 per post according the Hopper HQ Instagram rich list.
For the past 2 years she has been the highest paid celebrity but according to the 2020 Hopper HQ Instagram rich list, the 22 year old has been dethroned by 48 year old Dwayne Johnson, otherwise known as The Rock.
Dwayne Johnson has 187.3 million followers, 5.8 million more than Kylie, and earns 1.015m per post, almost $30k per post more than her.
Basically, posting 3 posts a day for a year will get them to $1 billion. Lucky them! The data considers factors such as average engagement, how often they post, industry variables and number of followers.
Kylie’s earlier controversy around her billionaire status was the main reason being de-throned. According to Lifestyle Daily, Mike Bandar, co-founder of HopperHQ.com said;
“Every year when we do the Hopper HQ Rich List we are astounded by the earning power celebrities and influencers have on Instagram alone. Since starting the list four years ago social media marketing spend has only increased, and with that the money celebrities make has dramatically risen. However, as people across the globe have been impacted by the Coronavirus pandemic, it is no surprise that is the first year we’ve seen a contraction in what celebrities and influencers in all areas can charge per post.
“Dwayne ‘The Rock’ Johnson has had an incredible year as he continues to dominate Hollywood with blockbuster hits, including Fast & Furious and the second Jumani film, and engaging content on his platforms. It was particularly interesting to see the star rise in Instagram fame this year as he moved up 6 places in the list and overtook reigning champion Kylie Jenner. However, following the controversy regarding the businesswomen's billionaire status in recent months it was no surprise to see her earnings, and consequently her rankings, drop as a result.”